We’re Belgian. We’re passionate about fashionable embroidery. We manufacture embroidered fashion accessories with extraordinary, durable materials. To love, to last and to cherish.

 Roche Rouge loves embroidery with a sprinkle of old-fashioned couture.

Roche Rouge believes in a different take on fashion. The fashion system as we know it asks for a change.

That is why Roche Rouge brings you embroidered fashion items, as an answer to this current system of rapidly changing collections. By applying our patches to your favourite garment, you can prolong its life with a sprinkle of old-fashioned couture.

Bronze Embroidery
Made in Belgium


Roche Rouge does not work with seasonal collections, because we believe that our products will retain their value over time. We place great emphasis on reducing our environmental footprint while designing and producing our products.

We work with environmentally friendly materials and the cradle-to-cradle principles are part of our brand’s DNA. Besides all this, we produce locally because we aim to stimulate local employment whilst retaining knowledge in our region.

The brains behind the brand.

Ann Boogaerts studied fashion design at the Fashion Academy ArtEZ in Arnhem and at the Institut Français de la Mode in Paris. She gained experience at among others Robert Clergerie and Orson + Bodil and has collaborated with Gucci, Aigle and Albea. Since her return to Belgium, she has worked as a freelancer in fashion. In 2015 she decided to partner with Alexander Kaller, combining their mutual passion for embroidery and fashion into a Belgian brand for embroidered fashion accessories.